It's only a FIDO U2F token. I've had one for almost 2 years now, and my current employer issued me one on my first day of work, over a year ago. Mandating 2FA across an enterprise is hardly a new thing.
The actual stories here are:
* why did Google decide to cut out YubiCo?
* Was it price?
* Was it not-invented-here?
* Did Google not trust YubiCo to not backdoor the YubiKey tokens?
* Did Google want to put their own backdoor into the Titan tokens?
* Did Google license YubiCo's manufacturing patents? (If they did not, it will be really hard to manufacture them cheaper.)