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Mark Atwood
The record labels do not just "not get the internet". They do not understand their own business: ma
Yesterday, while walking from the Online Cafe (where I can print and fax), to Kinkos (where i can fedex), I walked past the Everyday Music on Broadway.

I walked in for a moment, walked up and down the aisles, looked at the layout, at the staff. It was all very interesting, and the staff seemed very engaged. But I didn't buy anything. Because looking at CD cover art tells me nothing about whether I would like the music inside or not. And using iTunes or Amazon MP3 tells me in a moment with a 30 second clip what something sounds like, and a click later I own the piece, and am enjoying the full thing.

According to Gizmodo, the big music labels are now demanding that they get paid for the performance of promo clips.


This is sort of like having to pay a ticket to get to look at movie preview.

This is not the record labels "not getting the internet". This is the record labels not actually understanding their own business, of marketing, advertising, and branding!
6 comments or Leave a comment
cinema_babe From: cinema_babe Date: September 17th, 2009 05:43 pm (UTC) (Link)
Wow, that is just ponderous.

I am constantly amazed at how elements of society are continually trying to shoehorn 21st century technology into 18tgh century copyright and intellectual property laws and paradigms.
elfs From: elfs Date: September 17th, 2009 06:18 pm (UTC) (Link)
Wow, that's f*cked up.

And as long as there is law on the books establishing that any performance in the United States of a musical recording in certain media (i.e. broacast radio or internet) must be surveilled, recorded, and accounted for with an exchange of money, even if the producers of the recording are opposed to such surveillance, music production will continue to fail, dragging around the boat anchor of failure with them.

The fact that copyright protection has created a massive surveillance "state" should scare the crap out of people.
rhonan From: rhonan Date: September 17th, 2009 09:04 pm (UTC) (Link)
Simple solution: Apple negotiates with the record companies, any label that demands royalties gets them. At the same time, Apple tells them how they will implement this. When the record company does charge, their artist's pages will have a notice that the company charges customers to listen to short samples, and offer links to similar artists who don't charge you to listen to a sample. Of course, since the labels who charge are creating extra work for Apple, Apple will charge more for their music.

Of course, this is assuming that Apple doesn't go for the really simple solution. Educate the music companies that they need iTunes more than iTunes needs them, and can just not carry any record companies that are inane to think that charging people to see if they want to buy your product is a bad idea.
mauser From: mauser Date: September 17th, 2009 10:37 pm (UTC) (Link)
There is something SO backwards in the RIAA. I mean, I can go and buy a DVD of a concert for less than I can spend on a CD of the same concert. And the artist probably gets more of the proceeds.
amythis From: amythis Date: September 18th, 2009 02:08 pm (UTC) (Link)
The last CD I bought contains modern cover versions of Nat King Cole, an artist I had very little previous interest in. I bought it because I was at a bookstore that was playing it instead of Muzak. So it doesn't even have to be a high-tech promotion. Just let people see/hear what's inside a product.

As for Amazon, I've bought (downloaded) individual songs that I'd already known about but I used the previews to make sure I was getting a version I wanted. (Not karaoke for instance.) Ironically, I use these songs to make Youtube videos that sometimes get flagged for using the songs in a non-profit manner, although to me I'm further promoting the songs. So even the Internet doesn't get the Internet.
fallenpegasus From: fallenpegasus Date: October 5th, 2009 11:43 pm (UTC) (Link)
I will often buy the CDs of live performers that I encounter.

In fact, that is now just about the *only* time I buy CDs now.

If I overhear a song I like being played somewhere, I will google the lyrics, and then buy the single track on Amazon MP3.

There is an iPhone app called Shazam that automates this: listen to the music, fingerprint it, look it up in iTunes, and then buy it.

I wish there was a version for my Android phone that uses Amazon MP3.
6 comments or Leave a comment