This time the AT&T store didn't want to sell it to me.
What's your phone number?
You don't need my phone number.
We have to link it to your account.
No, you don't.
We have to do it so people don't unlock and resell the device.
I'm paying full retail already, and this device isn't locked!
You might not have a data plan.
If I don't have a data plan, then you all will bill me for usage.
We still need your phone number.
No, you don't, because you didn't need it last time you sold me this exact same device.
Let me check with my manager. (wait) Policy says I can't sell it to you without your phone number.
Do phone company executives understand why they are hated so much?