Mark Atwood (fallenpegasus) wrote,
Mark Atwood
fallenpegasus

Three ways Disney can save itself. Be like Walt, not like Roy.

http://boingboing.net/2003_05_01_archive.html#200350720

  1. Be like Walt: invent a new, amazing thing (movie or ride technology) every year, so that the company becomes synonymous with innovation again (don't be like Roy: stop using IP to keep your competitors from cloning you, and invent new stuff to stay ahead of them)
  2. Be like Walt: fire all the McKinsey consultants involved in the running of Disneyland and hire back all the senior staff who were forced out as a short-sighted cost-savings measure (don't be like Roy: stop nickle-and-diming your staff; after all, they're in charge of putting the richest children on earth into threshing-machines for 12h a day)
  3. Be like Walt: rebuild Imagineering as an interdisciplinary skunk-works that creates brand-new, amazing, one-off stuff that builds your brand (don't be like Roy: stop subbing out your ride design and maintenance to outside contractors and buying off-the-shelf midway rides for your parks)
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