?

Log in

No account? Create an account
entries friends calendar profile My Website Previous Previous Next Next
Mark Atwood
fallenpegasus
fallenpegasus
Three ways Disney can save itself. Be like Walt, not like Roy.
http://boingboing.net/2003_05_01_archive.html#200350720

  1. Be like Walt: invent a new, amazing thing (movie or ride technology) every year, so that the company becomes synonymous with innovation again (don't be like Roy: stop using IP to keep your competitors from cloning you, and invent new stuff to stay ahead of them)
  2. Be like Walt: fire all the McKinsey consultants involved in the running of Disneyland and hire back all the senior staff who were forced out as a short-sighted cost-savings measure (don't be like Roy: stop nickle-and-diming your staff; after all, they're in charge of putting the richest children on earth into threshing-machines for 12h a day)
  3. Be like Walt: rebuild Imagineering as an interdisciplinary skunk-works that creates brand-new, amazing, one-off stuff that builds your brand (don't be like Roy: stop subbing out your ride design and maintenance to outside contractors and buying off-the-shelf midway rides for your parks)
Leave a comment