March 1st, 2004

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Nielson Ratings

So yesterday, just after I got home from work, there was at my door a lady from Nielson Research (the teevee ratings people). I had answered a telephone survey from them a few months ago, and they subsequently drew my name out of the random pile to be a member of the "ratings panel" for some random period of time.

They want only the most basic of demographic data from me (is this really me, do I live here, who else lives here, how many TVs do I have). I'm sure they cross match it all from the more standard marketing demographic databases, tho.

Apparently, they are aware of the existence of PVR boxes like my ReplayTV, and the tech who will later come to install the box will know what to do to make it do "the right thing" without messing up my setup. Of course, I wonder what "the right thing" is, as I almost never watch "live tv", which will mess up all their calculations. I suppose they could just count everything that it records for me, but I routinely do things like throw away already-seens, watch a few favorites over and over, and record random things "on trial", and then throw them away after 5 minutes of viewing.

Their box sits silently behind my system, with no user interface, and it "phones home" via landline POTS to a 800 number every night at 3am.

What do I get out of it? Other than helping to increase the ratings of my favorite shows, they give me money (USD75.00) AND they pay half my video cable bill.
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Meme. LJ past

(meme taken from academichussy who got it from dskasak)

  • If you've had LJ for over a year, look back to one year ago today and link back to and quote from your entries of that day.
  • If you have more than one year, go back for the same day for each past year and quote from them as well.
  • If you've had LJ for under a year, quote from the first month you had LJ and then halfway through the time you've had it.



2003-02-28

Two entries that day. In the first, I give a receipe for bulk downloading songs from mp3.com (remember them) into an Archos MP3 player (a sort of less fancy and less expensive iPod). In the second, I give a rather disgusting account of an ENT doctor cleaning out my ears.

2002-03-08

I relate how the one day heavy snowfall trapped me on the west side of Lake Washington, so I crashed the night at elfs and omahas. (Thanks again guys, for being willing to answer the phone and then let someone in at one o'dark in the morning on a weekday). And then I mention my recent 33rd birthday.