Log in

No account? Create an account
entries friends calendar profile My Website Previous Previous Next Next
Mark Atwood
Nielson Ratings
So yesterday, just after I got home from work, there was at my door a lady from Nielson Research (the teevee ratings people). I had answered a telephone survey from them a few months ago, and they subsequently drew my name out of the random pile to be a member of the "ratings panel" for some random period of time.

They want only the most basic of demographic data from me (is this really me, do I live here, who else lives here, how many TVs do I have). I'm sure they cross match it all from the more standard marketing demographic databases, tho.

Apparently, they are aware of the existence of PVR boxes like my ReplayTV, and the tech who will later come to install the box will know what to do to make it do "the right thing" without messing up my setup. Of course, I wonder what "the right thing" is, as I almost never watch "live tv", which will mess up all their calculations. I suppose they could just count everything that it records for me, but I routinely do things like throw away already-seens, watch a few favorites over and over, and record random things "on trial", and then throw them away after 5 minutes of viewing.

Their box sits silently behind my system, with no user interface, and it "phones home" via landline POTS to a 800 number every night at 3am.

What do I get out of it? Other than helping to increase the ratings of my favorite shows, they give me money (USD75.00) AND they pay half my video cable bill.
2 comments or Leave a comment
artvixn From: artvixn Date: March 2nd, 2004 06:50 am (UTC) (Link)
Cool. Watch the Farscape reruns religiously, k? We did something similar once. It was a diary we filled in. We told them we watched every time the Twilight Zone was on, just to skew things.
jatg From: jatg Date: March 2nd, 2004 07:34 am (UTC) (Link)


That's so cool! I have a Nielson brother!!!
2 comments or Leave a comment