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Mark Atwood - Signalling, Corporate Branding, and Dress
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Signalling, Corporate Branding, and Dress
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seawasp From: seawasp Date: March 22nd, 2011 02:56 am (UTC) (Link)
Interesting thoughts. I myself have absolutely NO "branding" that I wear on a regular basis. I sometimes wear "IEM" shirts when I'm working at IEM, and I have a few "stupid saying" shirts and picture shirts, but other than that, nothing at all.
fallenpegasus From: fallenpegasus Date: March 22nd, 2011 03:48 am (UTC) (Link)
I flat guarantee that what you wear says things about you, and identifies you ingroup and outgroup for various groups.

It doesn't have to just have corporate logos and words to do that.

..m
seawasp From: seawasp Date: March 22nd, 2011 11:10 am (UTC) (Link)
Possibly, but you were not describing simple daily clothing but symbols chosen to be worn OUTSIDE of whatever dailywear was -- specifically, a necklace medallion, and corporate branding.

There are an awful lot of people who wear roughly what I wear that I would consider not in my ingroup, and I would doubt they consider me in theirs.

Of course, I differentate clothes in a total of 5 categories, I think, so my "taggging" may be invisible to me: "ew" (something physically offensive, as in so unwashed or dirty that it's actually repellent), bluejean/work clothes, office stuff, suits, and "the rest". I know people who regularly wear the last four (and the first one anyone who works at heavy physical labor, especially in things like "Dirty Jobs" can end up in) and consider them in my ingroup.
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Mark Atwood
Name: Mark Atwood
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